On May 28, the 2024 SIAL International Food and Beverage Exhibition opened grandly at the Shanghai New International Expo Center, and the global food industry ushered in an international event here. This year marks the 60th anniversary of the establishment of the SIAL brand, and the internationalization of the SIAL exhibition has reached a new level. In addition to China, New Zealand, France, Spain, Poland, Belgium, Denmark, Italy, Turkey, the United Kingdom, the Czech Republic, the United States, Canada, Brazil, Argentina and other countries have formed exhibition groups to appear at the exhibition. The innovation of Chinese brands and the diversity of international exhibits complement each other and jointly create a diversified international exchange platform. New Zealand's NEW HEALTH and its brands HighQ, BEASTO, PROTOP, Silvereach and others congratulate the 60th anniversary of the establishment of the SIAL brand. The global food exhibition area where NEW HEALTH is located attracted many visitors. The carefully decorated exhibition hall is full of a strong healthy atmosphere, making people feel like they are in a healthy paradise. NEW HEALTH's HighQ colostrum calcium tablets, krill oil and other products appeared in the global food exhibition area, gathering together with global high-quality products to showcase the latest products and innovative technologies. With the improvement of people's living standards and the enhancement of health awareness, more and more people are beginning to pay attention to nutrition and health. NEW HEALTH has seized this opportunity to continuously innovate and upgrade products to meet the needs of Chinese consumers. It is reported that SIAL Shanghai International Food Exhibition has served nearly 40,000 exhibitors from more than 70 countries and regions around the world, as well as more than 1 million food and beverage professionals from more than 100 countries and regions around the world. It has accumulated a deep reputation and has become the largest food exhibition in Asia and the top three in the world. It has become a large platform for world food trade.